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Anessa led the sunscreen shopping malls to open the Tmall sunscreen super
category day,and it officially publicized the new brand spokesperson--
Wang Junkai.
It subverted the inherent image of the blue sky and sand beach of Anessa,
and worked with Wang Junkai to expand the brand image to outdoor sports.
The spokesman guessing activities were released inside and outside the website simultaneously for the
warm-up of the official announcement.
Wang Junkai customized the oral broadcast for Tmall super category day and was issued on the Tmall platform
for the first time.
The Tmall super category day * Anessa * Wang Junkai [release yourself under the sun] summer equipment
customized gift box was launched.
The Weibo hot topics, such as #Anessa Sun Love Alliance# and # Enjoy the Sunshine with Wang Junkai#,
were created, which reached 100 million exposure.
The sales on Tmall super category day increased 199% compared with the sales of the same period in 2018.
The growth of fans increased 15 times compared with the daily average.
It continued to hold a post of No. 1 in the transactions of single sunscreen product, single store and
single brand.
The total exposure of the activities inside and outside the website exceeded 500 million.
As the high-end brand of Amore Group,Sulwhasoo
accelerated the strategic layout of the entire
e-commerce network, helped the fashion industry
chain of Dongda,strengthened the dominant
category status of JD beauty, and led the future
trend of beauty consumption.
Event -- The two sides held a high-level strategic release conference, dozens of mainstream media
witnessed the contract signing, JD headquarters -- Pop-up store of Sulwhasoo.
Publicity -- 100+ media spread intensively outside the website, strong exposure inside the website was
carried out with S+ level flow, stars interacted with the fans, and 100+ mainstream websites conducted PR reports.
Vision -- Exclusive new products for Valentine's Day, the reach of the precise crowd touched the pain point
of direct consumption, promotion activities boosted the sales.
The number of store fans has exceeded more than 1.9 million, and the fans contribution ratio is 32%.
15 days after the opening of the store, the opening sales have broken through over 41 million yuan.
More than 170,000 users have participated in the interactive forwarding of star videos, and the online view
is over 6.22 million.
The mainstream media inside and outside the website spread all over the Internet, and the exposure
reached to 100 million users.