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About Kunchi
Group Introduction

Duly founded in 1999, Kunchi Group has expanded its business to cover a full range of consumer brands including mom-infant, healthcare, fashion, food, etc after sustainable development for over two decades based on initial agency services for personal care and beauty makeup. In addition, Kunchi Group has also launched three self-owned brands, "Taurus Secret", "CYETUS" and "Tang Rouge".

Kunchi strives to realign its brand operation services towards both online and offline scenarios, and provide a variety of brands with full-process & multi-channel services on merchandising, operation planning and brand incubation from perspective of consumer insights, brand strategy development, creative design and content production, media promotion, store operation, pre-sales and after-sales services, customer relationship management, big data analysis and supply chain management.

With nearly 1,400 employees, Kunchi Group has so far rendered services to more than 200 brands in over 16 countries and regions, extending the scope of its business to cover not only the mainstream and emerging online channels, but also more than 5,000 offline stores located in over 300 cities.

Create top-class excellent services worldwide

with an extraordinary focus on brand and technology

Humanization

Expertise,

Creativity,

Execution,

Diversity

Operation Strategy

Brand-oriented    Global     Digitized     Platform-based

Kunchi Team
The founder and the management team members come from well-known international and domestic companies, such as P&G, EBay, Lion, L'OREAL, Henkel, Shiseido, ISETAN, La Chapelle, etc.
The international advisory team consists of industry experts from the US and Japan.
Strategic partners of the Group include PWC, AllBright Law Offices, Zhong Lun Law Firm, Mizuho Bank and other professional institutions including financial, legal and banking institutions.
Operating Map
Timeline
1999

1999/03 March, Large Heilongjiang established.

1999
2011

2011/05 May, KUNCHI Shanghai established.

2011/06 June, core brand service provider on JD.

2011/10 October, Shiseido Self-run Store opened on JD.

2011/10 October,Shiseido Flagship Store opened on Tmal.

2011
2012

2012/06 June, first 618 with daily sales revenue over 150 million RMB.

2012
2013

2013/03 March, official cooperation with Henkel Group.

2013/09 September, official cooperation with Lion company.

2013
2015

2015/03 March, KUNCHI Hong Kong established.

2015/07 July, First-time winning Tmall 5-star Opertaor.

2015/09 September, Tianjin IT R&D Center established.

2015
2016

2016/01 January, Large Investment Development(Shanghai) Co.,ltd established as headquarter of offline physical store business

2016/02 February, official cooperation with Amore Group.

2016/04 April, Galaxy Subsidiary established.

2016/06 June, official cooperation with Casio company.

2016
2016

2016/08 August,first-time winning Watsons HWB Best Agent Award.

2016/09 September, Mageek subsidiary established as a stand-alone company of marketing function.

2016/11 November, KUNCHI Japan established.

2016/12 December, cooperation with Johnson Johnson.

2016
2017

2017/10 October, first-time signing general agency contract with ANGFA company.

2017/12 December,official cooperation with COTY company.

2017
2018

2018/04 April, Shanghai IR R&D Center established.

2018
2019

2019/01 January, official cooperation with Victorinox Group.

2019/04 April, official cooperation with LOFT company.

2019/05 May, founding council unit of “JD Beauty Alliance”.

2019/06 June,Kunmax Supply Chain (Changshu) Co.ltd., established.

2019
2019

2019/06 June,Changshu Kunmax New Retail Development Co.ltd., established.

2019/07 July,KUNCHI Digital Technology (Changshu) Co. Ltd., established.

2019/09 September,Liverpool Sino-German International Standard Research Center officially started.

2019
2020

2020/01 January,KunSmart Net Technology (Shanghai) Co. Ltd., established.

2020/05 May,official cooperation with Nestle company.

2020/07 July,official cooperation with P&G.

2020/09 September,first self-owned brand “The Secret of Taurus” established.

2020
2020

2020/10 JOctober, official cooperation with LVMH Group.

2020/11 November,KUNCHI Group reorganized as a stock company.

2020
2021

2021/04 April,“The Secret of Taurus” official launched online.

2021/04 April,KUNCHI Innovation Academy officially unveiled.

2021/04 April,operation service provider for Beauty Self-run System of Tmall Global.

2021/07 July, TikTok Business Unit established.

2021
2021

2021/07 July,cooperation with Estee Lauder Group.

2021/09 September, KUNPARK Retail Base come into use in Changshu.

2021
Honors
  • JD “Annual Best New Partner” Award
  • Watsons HWB “Best Agent” Award
  • Tmall “5-star Service Provider”
  • Tmall Global “5-star Service Provider”
  • Watsons HWB “Best Agent” Award
  • and some other awards, 11 in total
  • Watsons HWB “Best Agent” Award
  • Tmall “5-star Service Provider”
  • Tmall Global “5-star Service Provider”
  • JD “Best JDP” Award
  • JD “Best Visual Service Provider” Award
  • Zhaopin “Annual Best Employer Domination” Award
  • Lagou annual“TOP Leading Employer” Award in East China
  • JD “Key Multi-category JDP” title
  • and some other honorary awards, 26 in total
  • Johnson Johnson (China) “Best Partner” Award
  • “JD Beauty Alliance Council Unit”
  • Watsons HWB “Best Agent” Award
  • Liepin “Extraordinary Employer” title
  • Tmall “5-star Service Provider”
  • Tmall Global “5-star Service Provider”
  • JD “Annual Best JDP” title
  • and other awards, 29 in total
  • Tmall Global “5-star Service Provider”
  • Tmall “5-star Service Provider”
  • First batch to be selected for JD Global Alliance, “JD Global Service Provider” title
  • Beijing Chunmiao Charity Foundation “Public Welfare Partner” Title
  • Consecutive Tmall Global “5-star Service Provider”
  • JD “Best Marketing” Award
  • JD “Annual Outstanding Service” Award
  • JD “ Excellent JDP”
  • Watsons “Best Agent” Award
  • 2019 Pudong New District Annual Innovation and Entrepreneurship Award
  • and some other awards, 39 in total
  • Self-owned brand “ The Secret of Taurus” won “Global Taste Award” --Oscar in food industry
  • “Tmall H2 5-star Service Provider in 2020”
  • “Tmall Global Golden Star Service Provider”
  • ‘3rd-level Information System Security Protection Certificate”
  • Tmall “Annual 5-star Service Provider”
  • 2020 Pudong New District Annual Growing Enterprise of Outstanding Contribution Award
  • and some other awards, 26 in total