Duly founded in 1999, Kunchi Group has expanded its business to cover a full range of consumer brands including mom-infant, healthcare, fashion, food, etc after sustainable development for over two decades based on initial agency services for personal care and beauty makeup. In addition, Kunchi Group has also launched three self-owned brands, "Taurus Secret", "CYETUS" and "Tang Rouge".
Kunchi strives to realign its brand operation services towards both online and offline scenarios, and provide a variety of brands with full-process & multi-channel services on merchandising, operation planning and brand incubation from perspective of consumer insights, brand strategy development, creative design and content production, media promotion, store operation, pre-sales and after-sales services, customer relationship management, big data analysis and supply chain management.
With nearly 1,400 employees, Kunchi Group has so far rendered services to more than 200 brands in over 16 countries and regions, extending the scope of its business to cover not only the mainstream and emerging online channels, but also more than 5,000 offline stores located in over 300 cities.
Create top-class excellent services worldwide
with an extraordinary focus on brand and technology
Humanization
Expertise,
Creativity,
Execution,
Diversity
Operation Strategy
Brand-oriented Global
Digitized Platform-based
Kunchi Team
The founder and the management team members come from well-known international and domestic companies,
such as P&G, EBay, Lion, L'OREAL, Henkel, Shiseido, ISETAN, La Chapelle, etc.
The international advisory team consists of industry experts from the US and Japan.
Strategic partners of the Group include PWC, AllBright Law Offices, Zhong Lun Law Firm, Mizuho Bank
and other professional institutions including financial, legal and banking institutions.
Operating Map
Timeline
1999
1999/03 March, Large Heilongjiang established.
1999
2011
2011/05 May, KUNCHI Shanghai established.
2011/06 June, core brand service provider on JD.
2011/10 October, Shiseido Self-run Store opened on JD.
2011/10 October,Shiseido Flagship Store opened on Tmal.
2011
2012
2012/06 June, first 618 with daily sales revenue over 150 million RMB.
2012
2013
2013/03 March, official cooperation with Henkel Group.
2013/09 September, official cooperation with Lion company.
20192019/01 January, official cooperation with Victorinox Group.2019/04 April, official cooperation with LOFT company.2019/05 May, founding council unit of “JD Beauty Alliance”.2019/06 June,Kunmax Supply Chain (Changshu) Co.ltd., established.
2019
2019/06 June,Changshu Kunmax New Retail Development Co.ltd., established.
2019/07 July,KUNCHI Digital Technology (Changshu) Co. Ltd., established.
2019/09 September,Liverpool Sino-German International Standard Research Center officially
started.
20192019/06 June,Changshu Kunmax New Retail Development Co.ltd., established.2019/07 July,KUNCHI Digital Technology (Changshu) Co. Ltd., established.2019/09 September,Liverpool Sino-German International Standard Research Center
officially started.
2020
2020/01 January,KunSmart Net Technology (Shanghai) Co. Ltd., established.
2020/05 May,official cooperation with Nestle company.
2020/07 July,official cooperation with P&G.
2020/09 September,first self-owned brand “The Secret of Taurus” established.
20202020/01 January,KunSmart Net Technology (Shanghai) Co. Ltd., established.2020/05 May,official cooperation with Nestle company.2020/07 July,official cooperation with P&G.2020/09 September,first self-owned brand “The Secret of Taurus” established.
2020
2020/10 JOctober, official cooperation with LVMH Group.
2020/11 November,KUNCHI Group reorganized as a stock company.
20202020/10 October, official cooperation with LVMH Group.2020/11 November,KUNCHI Group reorganized as a stock company.
2021
2021/04 April,“The Secret of Taurus” official launched online.
2021/04 April,KUNCHI Innovation Academy officially unveiled.
2021/04 April,operation service provider for Beauty Self-run System of Tmall Global.
2021/07 July, TikTok Business Unit established.
20212021/04 April,“The Secret of Taurus” official launched online.2021/04 April,KUNCHI Innovation Academy officially unveiled.2021/04 April,operation service provider for Beauty Self-run System of Tmall
Global.2021/07 July, TikTok Business Unit established.
2021
2021/07 July,cooperation with Estee Lauder Group.
2021/09 September, KUNPARK Retail Base come into use in Changshu.
20212021/07 July,cooperation with Estee Lauder Group.2021/09 September, KUNPARK Retail Base come into use in Changshu.
Honors
2011JD “Annual Best New Partner” Award
2016Watsons HWB “Best Agent” Award
2017Tmall “5-star Service Provider”
2017Tmall Global “5-star Service Provider”
2017Watsons HWB “Best Agent” Award
2017and some other awards, 11 in total
2018Watsons HWB “Best Agent” Award
2018Tmall “5-star Service Provider”
2018Tmall Global “5-star Service Provider”
2018JD “Best JDP” Award
2018JD “Best Visual Service Provider” Award
2018Zhaopin “Annual Best Employer Domination” Award
2018Lagou annual“TOP Leading Employer” Award in East China
2018JD “Key Multi-category JDP” title
2018and some other honorary awards, 26 in total
2019Johnson Johnson (China) “Best Partner” Award
2019“JD Beauty Alliance Council Unit”
2019Watsons HWB “Best Agent” Award
2019Liepin “Extraordinary Employer” title
2019Tmall “5-star Service Provider”
2019Tmall Global “5-star Service Provider”
2019JD “Annual Best JDP” title
2019and other awards, 29 in total
2020Tmall Global “5-star Service Provider”
2020Tmall “5-star Service Provider”
2020First batch to be selected for JD Global Alliance, “JD Global Service
Provider” title
2020Beijing Chunmiao Charity Foundation “Public Welfare Partner” Title
2020Consecutive Tmall Global “5-star Service Provider”
2020JD “Best Marketing” Award
2020JD “Annual Outstanding Service” Award
2020JD “ Excellent JDP”
2020Watsons “Best Agent” Award
20202019 Pudong New District Annual Innovation and Entrepreneurship Award
2020and some other awards, 39 in total
2021Self-owned brand “ The Secret of Taurus” won “Global Taste Award” --Oscar
in food industry
2021“Tmall H2 5-star Service Provider in 2020”
2021“Tmall Global Golden Star Service Provider”
2021‘3rd-level Information System Security Protection Certificate”
2021Tmall “Annual 5-star Service Provider”
20212020 Pudong New District Annual Growing Enterprise of Outstanding
Contribution Award