On February 19, 2019, six senior executives of Victorinox Group visited Kunchi Group, including Carl Elsner, CEO of Victorinox Group; Veronika Elsener, CMO of Victorinox Group and Winson Li, General Manager of Victorinox Group China. Exchange and Collision of thought and culture were conducted and new business cooperation models were discussed in headquarter of Kunchi Group by the two companies with different cultural genes but the same target.
A series of operation plans and marketing strategies of WENGER and Victorinox brands of Victorinox Group has been customized by Kunchi from the aspects of rebranding, market analysis, consumer profile , product positioning, future layout, platform selection, etc, which deeply impressed the senior representatives of Victorinox Group.
As mentioned by Veronika Elsener, CMO of Victorinox Group, in his speech after listening to the complete marketing plan, everything presented in Kunchi Group is impressive, especially the professional capability demonstrated in brand building, service penetration and plan implementation, which brings both parties full of expectation for further cooperation in the future.
It is worth mentioning that this cooperation meeting is the third visit of Victorinox Group to Kunchi Group. The friendly atmosphere and full cooperation sincerity created by Kunchi Group in the first two meetings have contributed to the "Three Visits to the Hut" of Victorinox Group. At the meeting, Carl Elsener, CEO of Victorinox Group specially presented Mr. Li, the president of Kunchi Group, with commemorative silver coins for the founder of Victorinox Group symbolizing friendship, which will indeed become a much-told tale in the industry and enriched the connotation of this meaningful visit.