2019.03.21 Stride forward |
Beiersdorf & Large Kunchi
2019 New Hope

On the morning of March 20, Zhang Lai, general manager sales of Beiersdorf (China) together with his delegation visited Kunchi Group's Shanghai headquarter. They were warmly welcome by management of Kunchi Group, including Mr. Wu, general manager of China Business Center, Ms. Zheng, executive general manager of KA and Distribution Division. They had an in-depth discussion on the aspects of development of the personal care industry, domestic market trends, brand marketing online and offline, category innovation and market expansion. Meanwhile they also reached an agreement on more cooperation plans in 2019 to jointly promote the comprehensive strategic cooperation.

As an old buck of Large Kunchi Group, the delegation of Beiersdorf (China) visited the new office building of Kunchi Group's Shanghai headquarters under the introduction of Mr. Wu and praised on the achievements of rapid development of Large Kunchi Group in recent years.

During the meeting, Zhang Lai, general manager of sales of Beiersdorf (China), expressed his satisfaction on the gradually on track cooperation between both parties, and his confidence on the professional capability of Large Kunchi team.

Beiersdorf AG DE-BEI, founded in 1882 in Hamburg, Germany, is dedicated to developing, producing and selling high-quality skin care products. Its large global skin care and body care brand NIVEA ranked 6th in the rank list of COSMETICS 50 2019(issued by Brand Finance).

By taking the opportunity of this communication, a consensus on the project of promotion of Nivea brand has been reached by both parties. The in-depth extended corporation will be carried out in multiple channels, products and forms, and intentions of in-depth cooperating in the fields of brand strategy marketing and brand image enrichment have been expressed.

This visit of Beiersdorf (China) senior executives have once again pushed forward the strategic cooperation and heralding the infinite possibilities for the future development of both parties. With stepping forward towards the same goal and win-win collaboration for the same dream, let us look forward to it together!